Privacy Policy

Last updated: June 2026

Belle Bloom (“we”, “us”, “our”) is committed to protecting your personal data in accordance with the EU General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679).

Who We Are

Belle Bloom is an online lingerie and intimate apparel retailer selling to customers across the European Union. For any questions about this policy, please contact us at storebellebloom@outlook.com.

Data We Collect

• Identity & Contact Data: full name, email address, billing and delivery address, phone number.
• Payment Data: processed securely via our payment provider. We do not store full card details on our servers.
• Technical Data: IP address, browser type, device information, and browsing behaviour, collected via cookies and analytics.
• Transaction Data: order history, items purchased, and value.
• Communications Data: any correspondence sent to us.

How We Use Your Data

• To process, fulfil, and deliver your orders
• To handle returns, refunds, and withdrawal requests
• To communicate with you about your orders and enquiries
• To send marketing communications where you have given consent
• To detect and prevent fraud and unlawful activity
• To comply with our legal obligations under EU and national law

Legal Basis for Processing (Art. 6 GDPR)

We process your data based on: performance of a contract, compliance with legal obligations, legitimate interests (fraud prevention, service improvement), and consent (marketing).

Your Rights Under GDPR

You have the right to: access your data, rectify inaccurate data, request erasure, restrict or object to processing, request data portability, and lodge a complaint with your national Data Protection Authority. To exercise these rights, contact us at storebellebloom@outlook.com. We respond within 30 days.

Data Retention

We retain personal data only as long as necessary for the purposes described, or as required by law. Transaction records are retained for the period required under applicable tax law in your country of purchase.

International Transfers

Where data is transferred outside the European Economic Area, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

Cookies

We use essential, functional, and analytical cookies. You can manage your preferences via our cookie banner at any time.

Changes to This Policy

We may update this policy from time to time. Material changes will be posted on this page with a revised date.